Compassion and Support


Patients & Families

About Us


The Community-Wide End of Life/Palliative Care Initiative was originally co-led by Excellus BlueCross BlueShield and the Rochester Health Commission:

Patricia A. Bomba MDPatricia A. Bomba MD, FACP

Vice President and Medical Director, Geriatrics
Excellus BlueCross BlueShield
165 Court Street
Rochester, NY 14647
Fax: 585-453-6365

Dr. Patricia Bomba is a nationally-recognized expert who currently serves as the Vice President and Medical Director, Geriatrics for Excellus Health Plan, Inc. and subsidiaries of The Lifetime Healthcare Companies.  In her current role, she serves as a geriatric consultant on projects and program development affecting seniors. She is a nationally recognized palliative care and end-of-life expert who designs and oversees the implementation of community projects. Prior to her work at Excellus Health Plan, Inc., she was engaged in private practice in Internal Medicine and Geriatrics in Rochester, New York. 

Dr. Bomba is New York State’s representative on the National POLST Paradigm Task Force, a multistate collaborative. In addition to serving as a New York State Delegate to the White House Conference on Aging, she served as a member of the Review Committee of the National Quality Forum’s “Framework and Preferred Practices for a Palliative and Hospice Care Quality” project, chairs the BlueCross and BlueShield Association National Medical Management Forum and is a member of the Medical Society of the State of New York Ethics Committee.

Dr. Bomba is passionately focused on educating the medical community, the public at large with a goal of improving the quality of life for seniors and their families. She has spoken extensively regionally, statewide and nationally to professionals, community groups and professional organizations on issues related to Palliative Care, Pain Management, Advance Care Planning, End-of-Life Care, Elder Abuse and Wellness and Healthy Living for the Older Adult. Dr. Bomba is author of several articles on issues related to palliative care, elder abuse and end-of-life concerns. She authors a bimonthly electronic newsletter dedicated to raising awareness of elder abuse and palliative care that can be found at the link

Dr. Bomba earned a bachelors degree from Immaculata College and graduated from the University of Virginia School Of Medicine. She completed her residency in Internal Medicine at the University of Rochester. Dr. Bomba holds board certification in Internal Medicine, with Added Qualifications in Geriatric Medicine. She attended the Executive Development Program at the Wharton Business School.



Mary Jane Milano, MHSAMary Jane Milano, MHSA

Project Director, Community-wide Clinical Guidelines
Monroe County Medical Society
1441 East Ave
Rochester, NY 14610
585-473-7573 ext. 302

Mary Jane Milano has over 20 years experience in health care administration. She currently is employed by the Monroe County Medical Society as Project Director, Community-wide Clinical Guidelines Project (CWCG). CWCG is a broad based initiative focused on providing physicians with information on evidence-based medicine and other tools necessary to improve the quality of care they provide to their patients. Prior to this, Ms. Milano was Director, Quality Improvement and Community-based Initiatives for the Rochester Health Commission where she managed the Community-wide Guidelines Initiative, co directed the Community-wide End of Life Initiative, and coordinated other projects of the Health Commission. She has also worked at ViaHealth/Greater Rochester Independent Practice Association on the creation of the IPA and ViaHealth Plan as well as the expansion of ViaHealth’s long-term care/continuing care services. Before this, she worked as Director of Aging and Long Term Care Services for the American Hospital Association:  she represented and advocated nationally for hospital providers of geriatrics and long-term care services, lobbied Congress and the Health Care Financing Administration (now CMS), directing a national Board of Hospital CEOs and geriatric leaders, providing consultation services to hospitals and developing national conferences, audio-visual materials and other resources.

Ms. Milano also has experience in a managed care organization, community-health center and nursing home. She has published over 20 articles/monographs and made over 100 presentations at the local, state and national levels for health care, consumer and business organizations. She holds a Master’s degree from the University of Michigan School of Public Health and a Bachelor’s from the University of Massachusetts, Amherst.

In 2003, the Finger Lakes End of Life Coalition merged with the Community-wide End-of-Life/Palliative Care Initiative and leadership of the initiative expanded to include Lifetime Care.

Jeanne Chirico, MPAJeanne Chirico, MPA

Vice President of Community Services
Lifetime Care
3111 Winton Road
Rochester, NY

Ms. Chirico is Vice President of Lifetime Care Home Health and Hospice and Director of CompassionNet, an all-inclusive model of community-based Pediatric Palliative Care offered across Upstate NY. Ms. Chirico is responsible for developing, implementing, supervising, and evaluating the CompassionNet pediatric palliative care program throughout Upstate New York for Excellus BlueCross BlueShield. In addition to other responsibilities, she provides oversight and assures compliance of the Family Life Services Department (including social work, volunteer, bereavement, pastoral care, and cultural diversity).

Ms. Chirico has been a co-leader of a community coalition focused on improving End-of-Life care through collaboration, education and advocacy. Ms. Chirico is co-chair of the N.Y. State PACC (Program of All-Inclusive Care for Children) steering committee dedicated to educating professionals and influencing reimbursement structures for Pediatric Palliative Care.  Ms. Chirico presents nationally on PPC and the CompassionNet model. She has been invited to present at Children’s Hospice International, National Hospice and Palliative Care Organization, and the Best of Blues conference for the BCBS Association.

She currently serves as the president of The Spring Committee, and is a past board member of the Corpus Haiti Project. Ms. Chirico holds an MPA and a Bachelor’s in Developmental and Behavioral Disabilities from the State University of New York at Brockport. 

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